5. The Center for Commercial-Free Public Education, Oakland, California, 9 October 1997 release. The Center for Commercial-Free Public Education, Oakland, California, 9 October 1997 release.

6. Extra! The magazine of Fairness and Accuracy in Reporting Extra! The magazine of Fairness and Accuracy in Reporting, May/June 1997 10, no. 3.

7. Wall Street Journal Wall Street Journal, 24 November 1997, B1.

8. "Captive Kids: Commercial Pressures on Kids at School," Consumers Union paper, 1995. "Captive Kids: Commercial Pressures on Kids at School," Consumers Union paper, 1995.

9. Josh Feit, "Nike in the Cla.s.sroom: Nike's effort to teach kids about treading lightly on Mother Nature meet with skepticism from educators and consumer watchdogs," Josh Feit, "Nike in the Cla.s.sroom: Nike's effort to teach kids about treading lightly on Mother Nature meet with skepticism from educators and consumer watchdogs," Willamette Week Willamette Week, 15 April 1998.

10. "ZapMe! Sparks Battle Over Ads," a.s.sociated Press, 6 December 1998. "ZapMe! Sparks Battle Over Ads," a.s.sociated Press, 6 December 1998.

11. "Schools Profit from Offering Pupils for Market Research," "Schools Profit from Offering Pupils for Market Research," New York Times New York Times, 5 April 1999.

12. Advertising Age Advertising Age, 14 August 1995.

13. Kim Bolan, Kim Bolan, Vancouver Sun Vancouver Sun, 20 June 1998, B5.

14. Ibid. Ibid.

15. a.s.sociated Press, 25 March 1998. a.s.sociated Press, 25 March 1998.

16. Stuart Ewen, Stuart Ewen, Captains of Consciousness Captains of Consciousness (New York: McGraw-Hill, 1976), 90. (New York: McGraw-Hill, 1976), 90.

17. Wisconsin State Journal Wisconsin State Journal, 21 May 1996.

18. Kentucky Gazette Kentucky Gazette, 17 June 1997.

19. a.s.sociated Press, 13 April 1996. a.s.sociated Press, 13 April 1996.

20. Both quotations come from personal interviews with partic.i.p.ants in the Kent State incident. Both quotations come from personal interviews with partic.i.p.ants in the Kent State incident.

21. Mark Edmundson, Mark Edmundson, Harper's Harper's, September 1997.

22. Science Science, vol. 273, 26 July 1996, and Science Science, vol. 276, 25 April 1997.

23. "A Cautionary Tale," "A Cautionary Tale," Science Science, vol. 273.

24. Michael Valpy, "Science Friction," Michael Valpy, "Science Friction," Elm Street Elm Street, December 1998.

25. Science Science, vol. 276, 25 April 1997.

26. W. Cohen, R. Florida, W.R. Goe, "University-Industry Research Centers in the United States" (Pittsburgh: Carnegie Mellon University Press, 1994). W. Cohen, R. Florida, W.R. Goe, "University-Industry Research Centers in the United States" (Pittsburgh: Carnegie Mellon University Press, 1994).

27. Business Week Business Week, 22 December 1997.

28. Julianne Basinger, "Increase in Number of Chairs Endowed by Corporations Prompt New Concerns," Julianne Basinger, "Increase in Number of Chairs Endowed by Corporations Prompt New Concerns," Chronicle of Higher Education Chronicle of Higher Education, 24 April 1998, A51.

29. "ZapMe! Invites Ralph Nader Back to School," PR Newswire, 10 December 1998. "ZapMe! Invites Ralph Nader Back to School," PR Newswire, 10 December 1998.

30. Janice Newson, "Technical Fixes and Other Priorities of the Corporate-Linked University: The Humanists' Challenge," paper presented to the Humanities Research Group of the University of Windsor, October 1995. Janice Newson, "Technical Fixes and Other Priorities of the Corporate-Linked University: The Humanists' Challenge," paper presented to the Humanities Research Group of the University of Windsor, October 1995.

Chapter Five: Patriarchy Gets Funky.

1. Jeanie Russell Kasindorf, "Lesbian Chic," Jeanie Russell Kasindorf, "Lesbian Chic," New York New York, 10 May 1993, 35.

2. Dinesh D'Souza, "Illiberal Education," Dinesh D'Souza, "Illiberal Education," Atlantic Monthly Atlantic Monthly, March 1991, 51.

3. John Taylor, "Are You Politically Correct?" John Taylor, "Are You Politically Correct?" New York New York, 21 January 1991.

4. J. Walker Smith and Ann Clurman, J. Walker Smith and Ann Clurman, Rocking the Ages Rocking the Ages (New York: HarperCollins, 1997), 88. (New York: HarperCollins, 1997), 88.

5. Vogue Vogue, November 1997.

6. "Starbucks Is Ground Zero in Today's Coffee Culture," "Starbucks Is Ground Zero in Today's Coffee Culture," Advertising Age Advertising Age, 9 December 1996.

7. Jared Mitch.e.l.l, "Out and About," Jared Mitch.e.l.l, "Out and About," Report on Business Magazine Report on Business Magazine, December 1996, 90.

8. Powers, "Everything and the Girl," 74. Powers, "Everything and the Girl," 74.

9. Gary Remafedi, Simone French, Mary Story, Michael D. Resnick and Robert Blum, "The Relationship between Suicide Risk and s.e.xual Orientation: Results of a Population-Based Study," Gary Remafedi, Simone French, Mary Story, Michael D. Resnick and Robert Blum, "The Relationship between Suicide Risk and s.e.xual Orientation: Results of a Population-Based Study," American Journal of Public Health American Journal of Public Health, January 1998, 88, no. 1, 5760.

10. Goldman and Papson, Goldman and Papson, Sign Wars Sign Wars, v.

11. Richard Goldstein, "The Culture War Is Over! We Won! (For Now)," Richard Goldstein, "The Culture War Is Over! We Won! (For Now)," Village Voice Village Voice, 19 November 1996.

12. Theodore Levitt, "The Globalization of Markets," Theodore Levitt, "The Globalization of Markets," Harvard Business Review Harvard Business Review, MayJune 1983.

13. Sumner Redstone made the remark at the Drexel Burnham Lambert annual media conference in January 1990. He made a similar comment in an October 1994 interview with Sumner Redstone made the remark at the Drexel Burnham Lambert annual media conference in January 1990. He made a similar comment in an October 1994 interview with Forbes Forbes: "MTV is a.s.sociated with the forces of freedom and democracy around the world. When the Berlin Wall came down, there were East German guards holding MTV umbrellas. MTV is on the cutting-edge. It's irreverent. It's antiestablishment."

14. Scripps Howard News Service, 19 July 1997. Scripps Howard News Service, 19 July 1997.

15. Times Times (London), 2 September 1993, A5, an edited version of a speech Rupert Murdoch delivered on 1 September 1993. (London), 2 September 1993, A5, an edited version of a speech Rupert Murdoch delivered on 1 September 1993.

16. From a speech made by UN Secretary General Kofi Annan on 17 October 1997. From a speech made by UN Secretary General Kofi Annan on 17 October 1997.

17. The 1997 United Nations Human Development Report, Table 2.1. The 1997 United Nations Human Development Report, Table 2.1.

18. Ibid., Figure 2. 2b. Ibid., Figure 2. 2b.

19. "Western Companies Compete to Win Business of Chinese Babies," "Western Companies Compete to Win Business of Chinese Babies," Wall Street Journal Wall Street Journal, May 15, 1998. The quotation comes from Robert Lipson, president of U.S.-China Industrial Exchange Inc., which is opening joint-venture pediatric hospitals in China.

20. Bernard Wysocki, "In Developing Nations Many Youths Splurge, Mainly on U.S. Goods," Bernard Wysocki, "In Developing Nations Many Youths Splurge, Mainly on U.S. Goods," Wall Street Journal Wall Street Journal, June 26, 1997.

21. Chip Walker, "Can TV Save the Planet?" Chip Walker, "Can TV Save the Planet?" American Demographics American Demographics, May 1996, 42.

22. Cyndee Miller, "Teens Seen as the First Truly Global Consumers," Cyndee Miller, "Teens Seen as the First Truly Global Consumers," Marketing News Marketing News, 27 March 1995.

23. Renzo Rosso, Renzo Rosso, FoRty FoRty, self-published.

24. Wall Street Journal Wall Street Journal, 26 June 1997.

25. Dirk Smillie, "Tuning in First Global TV Generation," Dirk Smillie, "Tuning in First Global TV Generation," Christian Science Monitor Christian Science Monitor, 4 June 1997.

26. Walker, "Can TV Save the Planet?", 42. Walker, "Can TV Save the Planet?", 42.

27. Tim Brennan, "'PC' and the Decline of the American Empire," Tim Brennan, "'PC' and the Decline of the American Empire," Social Policy Social Policy, Summer 1991, 16.

28. Ibid. Ibid.

29. New York Times New York Times, 8 December 1997, D12.

30. Sarah Eisenstein, Sarah Eisenstein, Give Us Bread But Give Us Roses Give Us Bread But Give Us Roses (New York: Routledge, 1983), 32. (New York: Routledge, 1983), 32.

31. Dorothy Inglis, Dorothy Inglis, Bread and Roses Bread and Roses (New York: Killick Press, 1996), 1. (New York: Killick Press, 1996), 1.

Chapter Six: Brand Bombing.

1. James Howard Kunstler, James Howard Kunstler, The Geography of Nowhere The Geography of Nowhere (New York: Touchstone, 1993). (New York: Touchstone, 1993).

2. Bob Ortega, Bob Ortega, In Sam We Trust In Sam We Trust (New York: Times Books, 1998), 75. (New York: Times Books, 1998), 75.

3. Sam Walton with John Huey, Sam Walton with John Huey, Sam Walton, Made in America: My Story Sam Walton, Made in America: My Story (New York: Doubleday, 1992), 110. (New York: Doubleday, 1992), 110.

4. Globe and Mail Globe and Mail, 9 February 1998, B1.

5. Ortega, Ortega, In Sam We Trust In Sam We Trust, 293. According to Ortega, in New England, "Six of the first 30 stores Wal-Mart proposed in the region had sparked heated fights."

6. "Judge Rules That Toys 'R' Us Illegally Limited Supplier Sales," "Judge Rules That Toys 'R' Us Illegally Limited Supplier Sales," Wall Street Journal Wall Street Journal, 30 September 1997 (on-line).

7. Starbucks 1995 Annual Report. Starbucks 1995 Annual Report.

8. Ibid. Ibid.

9. John Barber, "Something Bitter Brewing Over Annex Cafe," John Barber, "Something Bitter Brewing Over Annex Cafe," Globe and Mail Globe and Mail, 9 November 1996.

10. Nina Munk, "Gap Gets It," Nina Munk, "Gap Gets It," Fortune Fortune, 3 August 1998.

11. Scott Bedbury has stated that "challenges come when we're compared to McDonald's. All of us take offense at that." Scott Bedbury has stated that "challenges come when we're compared to McDonald's. All of us take offense at that." Advertising Age Advertising Age, 9 December 1996, 49.

12. Nicole Nolan, "Starbucked!," Nicole Nolan, "Starbucked!," In This Times In This Times, 11 November 1996.

13. Globe and Mail Globe and Mail, 7 February 1998, A1.

Chapter Seven: Mergers and Synergy.

1. Alexis de Tocqueville, Alexis de Tocqueville, Democracy in America Democracy in America, vol. II, translated by Henry Reeve (New York: Schocken Books, 1961), 94. First edition published 183540.

2. New York Times New York Times, 7 January 1998, D4; article quotes EPM Communications' Licensing Letter Licensing Letter.

3. Wolf, Wolf, The Entertainment Economy The Entertainment Economy, 224.

4. Ibid, xvii. Ibid, xvii.

5. "Nelvana Acquires Leading Children's Publisher Kids Can Press," Canadian NewsWire, 19 August 1998. "Nelvana Acquires Leading Children's Publisher Kids Can Press," Canadian NewsWire, 19 August 1998.

6. Forbes Forbes, 17 October 1994.

7. "Diesel's Guide to Working, Living Large," "Diesel's Guide to Working, Living Large," Ad Age International Ad Age International, May 1997.

8. "Why Foot Locker Is in a Sweat," "Why Foot Locker Is in a Sweat," Business Week Business Week, 27 October 1997, 52.

9. Frances Anderton, "Hawking the Hustler Sensibility," Frances Anderton, "Hawking the Hustler Sensibility," New York Times New York Times, 21 March 1999.

10. "Ma.s.s Marketers Invade the Land of Chic," "Ma.s.s Marketers Invade the Land of Chic," Wall Street Journal Wall Street Journal, 4 October 1996, B1.

11. Kelly Barron, "Theme Players," Kelly Barron, "Theme Players," Fortune Fortune, 22 March 1999, 53.

12. Wolf, Wolf, The Entertainment Economy The Entertainment Economy, 70.

13. Ibid., 68. Ibid., 68.

14. Geoff Pevere, Geoff Pevere, Team Spirit: A Field Guide to Roots Culture Team Spirit: A Field Guide to Roots Culture (Toronto: Doubleday, 1998), 50. (Toronto: Doubleday, 1998), 50.

15. Ibid., 47. Ibid., 47.

16. Ibid., 137. Ibid., 137.

17. From "Atopias: The Challenge of Imagineering," a lecture given at Toronto's Design Exchange. From "Atopias: The Challenge of Imagineering," a lecture given at Toronto's Design Exchange.

18. Wolf, Wolf, The Entertainment Economy The Entertainment Economy, 11.