[Like in the case of this chapter]

There are many ways to become inspired and it can differ from person to person. You might be a dreamer, a person who suddenly sees the answer after a nights rest or one who is only truly able to concentrate whilst sitting on the toilet or in the shower.

The worst part is that to be inspired, you need new thoughts, otherwise you'll eventually run out of ideas. When the point comes that taking a shower doesn't do it anymore some people might even turn to drugs or alcohol.

To come up with new ideas, you need to be spontaneous. Take the first thought that comes to mind and try to build on it. Only after you actually think it through should you decide if it's worth considering. There are even styles of clothing that come torn. Like someone actually had to bring up the idea, "Why don't we destroy our own products and charge more? " And sometimes it's exactly those stupid ideas that actually earn you money.

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A good book is also based on inspiration. At some point it even becomes a dilemma of quant.i.ty vs quality.