On December 15, 2002, in San Francisco, a charitable organization called Creative Commons was launched. (Full disclosure: I have been a proud board member of Creative Commons since its creation.) Creative Commons was the brainchild of Larry Lessig, Hal Abelson, and Eric Eldred. All the works I have just described--and this book itself--are under Creative Commons licenses. The authors and creators of those works have chosen to share it with the world, with you, under generous terms, while reserving certain rights for themselves. They may have allowed you to copy it, but not to alter it--to make derivative works. Or they may have allowed you to use it as you wish, so long as you do so noncommercially. Or they may have given you complete freedom, provided only that you attribute them as the owner of the work. There are a few simple choices and a limited menu of permutations.

5

What makes these licenses unusual is that they can be read by two groups that normal licenses exclude--human beings (rather than just lawyers) and computers. The textbooks, photos, films, and songs have a tasteful little emblem on them marked with a "cc" which, if you click on it, links to a "Commons Deed," a simple one-page explanation of the freedoms you have. There are even icons--a dollar with a slash through it, for example--that make things even clearer. Better still, the reason the search engines could find this material is that the licenses also "tell" search engines exactly what freedoms have been given.

Simple "metadata" (a fancy word for tags that computers can read) mark the material with its particular level of freedoms.

This is not digital rights management. The license will not try to control your computer, install itself on your hard drive, or break your TV. It is just an expression of the terms under which the author has chosen to release the work. That means that if you search Google or Flickr for "works I am free to share, even commercially," you know you can go into business selling those textbooks, or printing those photos on mugs and T-shirts, so long as you give the author attribution. If you search for "show me works I can build on," you know you are allowed to make what copyright lawyers call "derivative works."

6

The idea behind Creative Commons was simple. As I pointed out in the first chapter, copyright adheres automatically on "fixation." As soon as you lift the pen from the paper, click the shutter, or save the file, the work is copyrighted. No formalities. No need even to use the little symbol (C). Once copyrighted, the work is protected by the full might of the legal system. And the legal system's default setting is that "all rights are reserved" to the author, which means effectively that anyone but the author is forbidden to copy, adapt, or publicly perform the work. This might have been a fine rule for a world in which there were high barriers to publication. The material that was not published was theoretically under an "all rights reserved" regime, but who cared? It was practically inaccessible anyway. After the development of the World Wide Web, all that had changed. Suddenly people and inst.i.tutions, millions upon millions of them, were putting content online--blogs, photo sites, videologs, podcasts, course materials. It was all just up there.

7

But what could you do with it? You could read it, or look at it, or play it presumably--otherwise why had the author put it up?

But could you copy it? Put it on your own site? Include it in a manual used by the whole school district? E-mail it to someone?

Translate it into your own language? Quote beyond the boundaries of fair use? Adapt for your own purposes? Take the song and use it for your video? Of course, if you really wanted the work a lot, you could try to contact the author--not always easy. And one by one, we could all contact each other and ask for particular types of permissions for use. If the use was large enough or widespread enough, perhaps we would even think that an individual contract was necessary. Lawyers could be hired and terms hashed out.

8

All this would be fine if the author wished to retain all the rights that copyright gives and grant them only individually, for pay, with lawyers in the room. But what about the authors, the millions upon millions of writers, and photographers and musicians, and filmmakers and bloggers and scholars, who very much want to share their work? The Cora Beth Bridges of the world are never going to write individual letters to the Colin Mutchlers of the world asking for permission to make a derivative work out of "My Life." The person who translated my articles into Spanish or Mandarin, or the people who repost them on their Web sites, or include them in their anthologies might have asked permission if I had not granted it in advance. I doubt though that I would have been contacted by the very talented person who took images from a comic book about fair use that I co-wrote and mashed them up with words from a book by Larry Lessig, and some really nice music from someone none of us had ever met. Without some easy way to give permission in advance, and to do so in a way that human beings and computers, as well as lawyers, can understand, those collaborations will never happen, though all the parties would be delighted if they did. These are losses from "failed sharing"--every bit as real as losses from unauthorized copying, but much less in the public eye.

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Creative Commons was conceived as a private "hack" to produce a more fine-tuned copyright structure, to replace "all rights reserved" with "some rights reserved" for those who wished to do so. It tried to do for culture what the General Public License had done for software. It made use of the same technologies that had created the issue: the technologies that made fixation of expressive content and its distribution to the world something that people, as well as large concentrations of capital, could do. As a result, it was able to attract a surprising range of support--Jack Valenti of the Motion Picture a.s.sociation of America and Hillary Rosen of the Recording Industry a.s.sociation of America, as well as John Perry Barlow of the Grateful Dead, whose att.i.tude toward intellectual property was distinctly less favorable. Why could they all agree? These licenses were not a choice forced on anyone. The author was choosing what to share and under what terms. But that sharing created something different, something new. It was more than a series of isolated actions. The result was the creation of a global "commons" of material that was open to all, provided they adhered to the terms of the licenses. Suddenly it was possible to think of creating a work entirely out of Creative Commons-licensed content--text, photos, movies, music. Your coursebook on music theory, or your doc.u.mentary on the New York skyline, could combine your own original material with high-quality text, ill.u.s.trations, photos, video, and music created by strangers.

One could imagine entire fields--of open educational content or of open music--in which creators could work without keeping one eye nervously on legal threats or permissions.

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From one perspective, Creative Commons looks like a simple device for enabling exercise of authorial control, remarkable only for the extremely large number of authors making that choice and the simplicity with which they can do so. From another, it can be seen as re-creating, by private choice and automated licenses, the world of creativity before law had permeated to the finest, most atomic level of science and culture--the world of folk music or 1950s jazz, of jokes and slang and recipes, of Ray Charles's "rewording" of gospel songs, or of Isaac Newton describing himself as "standing on the shoulders of giants" (and not having to pay them royalties).

Remember, that is not a world without intellectual property. The cookbook might be copyrighted even if the recipe was not. Folk music makes it to the popular scene and is sold as a copyrighted product. The jazz musician "freezes" a particular version of the improvisation on a communally shared set of musical motifs, records it, and sometimes even claims ownership of it. Newton himself was famously touchy about precedence and attribution, even if not about legal ownership of his ideas. But it is a world in which creativity and innovation proceed on the basis of an extremely large "commons" of material into which it was never imagined that property rights could permeate.

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For many of us, Creative Commons was conceived of as a second- best solution created by private agreement because the best solution could not be obtained through public law. The best solution would be a return of the formality requirement--a requirement that one at least write the words "James Boyle copyright 2008," for example, in order to get more than 100 years of legal protection backed by "strict liability" and federal criminal law. Those who did not wish to have the legal monopoly could omit the phrase and the work would pa.s.s into the public domain, with a period of time during which the author could claim copyright retrospectively if the phrase was omitted by accident. The default position would become freedom and the dead weight losses caused by giving legal monopolies to those who had not asked for them, and did not want them, would disappear. To return to the words of Justice Brandeis that I quoted at the beginning of the book: 12

The general rule of law is, that the n.o.blest of human productions--knowledge, truths ascertained, conceptions, and ideas--become, after voluntary communication to others, free as the air to common use. Upon these incorporeal productions the attribute of property is continued after such communication only in certain cla.s.ses of cases where public policy has seemed to demand it.

13

Brandeis echoes the Jeffersonian preference for a norm of freedom, with narrowly constrained exceptions only when necessary. That preference means that the commons of which I spoke is a relatively large one--property rights are the exception, not the norm. Of course, many of those who use Creative Commons licenses might disagree with that policy preference and with every idea in this book. They may worship the DMCA or just want a way to get their song or their article out there while retaining some measure of control. That does not matter. The licenses are agnostic. Like a land trust which has a local pro-growth industrialist and a local environmentalist on its board, they permit us to come to a restricted agreement on goals ("make sure this s.p.a.ce is available to the public") even when underlying ideologies differ. They do this using those most conservative of tools--property rights and licenses. And yet, if our vision of property is "sole and despotic dominion," these licenses have created something very different--a commons has been made out of private and exclusive rights.

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My point here is that Creative Commons licenses or the tools of free and open source software--to which I will turn in a moment--represent something more than merely a second-best solution to a poorly chosen rule. They represent a visible example of a type of creativity, of innovation, which has been around for a very long time, but which has reached new salience on the Internet--distributed creativity based around a shared commons of material.

15

FREE AND OPEN SOURCE SOFTWARE 16

In 2007, Clay Shirky, an incisive commentator on networked culture, gave a speech which anyone but a Net aficionado might have found simultaneously romantic and impenetrable. He started by telling the story of a Shinto shrine that has been painstakingly rebuilt to exactly the same plan many times over its 1,300-year life--and which was denied certification as a historic building as a result. Shirky's point? What was remarkable was not the building. It was a community that would continue to build and rebuild the thing for more than a millennium.

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From there, Shirky shifted to a discussion of his attempt to get AT&T to adopt the high-level programming language Perl--which is released as free and open source software under the General Public License. From its initial creation by Larry Wall in 1987, Perl has been adapted, modified, and developed by an extraordinary range of talented programmers, becoming more powerful and flexible in the process. As Shirky recounts the story, when the AT&T representatives asked "where do you get your support?" Shirky responded, " 'we get our support from a community'--which to them sounded a bit like 'we get our Thursdays from a banana.' " Shirky concluded the speech thus: 18

We have always loved one another. We're human. It's something we're good at. But up until recently, the radius and half-life of that affection has been quite limited. With love alone, you can plan a birthday party. Add coordinating tools and you can write an operating system. In the past, we would do little things for love, but big things required money. Now we can do big things for love.1

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There are a few people out there for whom "operating systems"

and "love" could plausibly coexist in a sentence not constructed by an infinite number of monkeys. For most though, the question is, what could he possibly have meant?

20

The arguments in this book so far have taken as a given the incentives and collective action problems to which intellectual property is a response. Think of Chapter 1 and the economic explanation of "public goods." The fact that it is expensive to do the research to find the right drug, but cheap to manufacture it once it is identified provides a reason to create a legal right of exclusion. In those realms where the innovation would not have happened anyway, the legal right of exclusion gives a power to price above cost, which in turn gives incentives to creators and distributors. So goes the theory. I have discussed the extent to which the logic of enclosure works for the commons of the mind as well as it did for the arable commons, taking into account the effects of an information society and a global Internet. What I have not done is asked whether a global network actually transforms some of our a.s.sumptions about how creation happens in a way that reshapes the debate about the need for incentives, at least in certain areas. This, however, is exactly the question that needs to be asked.

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For anyone interested in the way that networks can enable new collaborative methods of production, the free software movement, and the broader but less political movement that goes under the name of open source software, provide interesting case studies.2 Open source software is released under a series of licenses, the most important being the General Public License (GPL). The GPL specifies that anyone may copy the software, provided the license remains attached and the source code for the software always remains available.3 Users may add to or modify the code, may build on it and incorporate it into their own work, but if they do so, then the new program created is also covered by the GPL. Some people refer to this as the "viral" nature of the license; others find the term offensive.4 The point, however, is that the open quality of the creative enterprise spreads. It is not simply a donation of a program or a work to the public domain, but a continual accretion in which all gain the benefits of the program on pain of agreeing to give their additions and innovations back to the communal project.

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For the whole structure to work without large-scale centralized coordination, the creation process has to be modular, with units of different sizes and complexities, each requiring slightly different expertise, all of which can be added together to make a grand whole. I can work on the sendmail program, you on the search algorithms. More likely, lots of people try, their efforts are judged by the community, and the best ones are adopted. Under these conditions, this curious mix of Kropotkin and Adam Smith, Richard Dawkins and Richard Stallman, we get distributed production without having to rely on the proprietary exclusion model. The whole enterprise will be much, much, much greater than the sum of the parts.

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What's more, and this is a truly fascinating twist, when the production process does need more centralized coordination, some governance that guides how the sticky modular bits are put together, it is at least theoretically possible that we can come up with the control system in exactly the same way. In this sense, distributed production is potentially recursive.

Governance processes, too, can be a.s.sembled through distributed methods on a global network, by people with widely varying motivations, skills, and reserve prices.5 24

The free and open source software movements have produced software that rivals or, some claim, exceeds the capabilities of conventional proprietary, binary-only software.6 Its adoption on the "enterprise level" is impressive, as is the number and enthusiasm of the various technical testaments to its strengths.

You have almost certainly used open source software or been its beneficiary. Your favorite Web site or search engine may run on it. If your browser is Firefox, you use it every day. It powers surprising things around you--your ATM or your TiVo. The plane you are flying in may be running it. It just works.

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Governments have taken notice. The United Kingdom, for example, concluded last year that open source software "will be considered alongside proprietary software and contracts will be awarded on a value-for-money basis." The Office of Government Commerce said open source software is "a viable desktop alternative for the majority of government users" and "can generate significant savings. . . . These trials have proved that open source software is now a real contender alongside proprietary solutions. If commercial companies and other governments are taking it seriously, then so must we."7 Sweden found open source software to be in many cases "equivalent to--or better than--commercial products" and concluded that software procurement "shall evaluate open software as well as commercial solutions, to provide better compet.i.tion in the market."8 26

What is remarkable is not merely that the software works technically, but that it is an example of widespread, continued, high-quality innovation. The really remarkable thing is that it works socially, as a continuing system, sustained by a network consisting both of volunteers and of individuals employed by companies such as IBM and Google whose software "output" is nevertheless released into the commons.

27

Here, it seems, we have a cla.s.sic public good: code that can be copied freely and sold or redistributed without paying the creator or creators. This sounds like a tragedy of the commons of the kind that I described in the first three chapters of the book. Obviously, with a nonrival, nonexcludable good like software, this method of production cannot be sustained; there are inadequate incentives to ensure continued production. E pur si muove, as Galileo is apocryphally supposed to have said in the face of Cardinal Bellarmine's certainties: "And yet it moves."9 Or, as Clay Shirky put it, "we get our support from a community."

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For a fair amount of time, most economists looked at open source software and threw up their hands. From their point of view, "we get our support from a community" did indeed sound like "we get our Thursdays from a banana." There is an old economics joke about the impossibility of finding a twenty-dollar bill lying on a sidewalk. In an efficient market, the money would already have been picked up. (Do not wait for a punch line.) When economists looked at open source software they saw not a single twenty- dollar bill lying implausibly on the sidewalk, but whole bushels of them. Why would anyone work on a project the fruits of which could be appropriated by anyone? Since copyright adheres on fixation--since the computer programmer already has the legal power to exclude others--why would he or she choose to take the extra step of adopting a license that undermined that exclusion?

Why would anyone choose to allow others to use and modify the results of their hard work? Why would they care whether the newcomers, in turn, released their contributions back into the commons?

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The puzzles went beyond the motivations of the people engaging in this particular form of "distributed creativity." How could these implausible contributions be organized? How should we understand this strange form of organization? It is not a company or a government bureaucracy. What could it be? To Richard Epstein, the answer was obvious and pointed to a reason the experiment must inevitably end in failure: 30

The open source movement shares many features with a workers' commune, and is likely to fail for the same reason: it cannot scale up to meet its own successes. To see the long-term difficulty, imagine a commune entirely owned by its original workers who share pro rata in its increases in value. The system might work well in the early days when the workforce remains fixed. But what happens when a given worker wants to quit? Does that worker receive in cash or kind his share of the gain in value during the period of his employment? If not, then the run- up in value during his period of employment will be gobbled up by his successor--a recipe for immense resentment. Yet that danger can be ducked only by creating a capital structure that gives present employees separable interests in either debt or equity in exchange for their contributions to the company. But once that is done, then the worker commune is converted into a traditional company whose shareholders and creditors contain a large fraction of its present and former employers. The bottom line is that idealistic communes cannot last for the long haul.10 31

There are a number of ideas here. First, "idealistic communes cannot last for the long haul." The skepticism about the staying power of idealism sounds plausible today, though there are some relatively prominent counterexamples. The Catholic Church is also a purportedly idealistic inst.i.tution. It is based on canonical texts that are subject to even more heated arguments about textual interpretation than those which surround the General Public License. It seems to be surviving the long haul quite well.

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The second reason for doomsaying is provided by the word "commune." The problems Epstein describes are real where tangible property and excludable a.s.sets are involved. But is the free and open source community a "commune," holding tangible property in common and excluding the rest of us? Must it worry about how to split up the proceeds if someone leaves because of bad karma? Or is it a community creating and offering to the world the ability to use, for free, nonrival goods that all of us can have, use, and reinterpret as we wish? In that kind of commune, each of us could take all the property the community had created with us when we left and the commune would still be none the poorer. Jefferson was not thinking of software when he talked of the person who lights his taper from mine but does not darken me, but the idea is the same one. Copying software is not like fighting over who owns the scented candles or the VW bus.

Does the person who wrote the "kernel" of the operating system resent the person who, much later, writes the code to manage Internet Protocol addresses on a wireless network? Why should he? Now the program does more cool stuff. Both of them can use it. What's to resent?

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How about idealism? There is indeed a broad debate on the reasons that the system works: Are the motivations those of the gift economy? Is it, as Shirky says, simply the flowering of an innate love that human beings have always had for each other and for sharing, now given new strength by the geographic reach and cooperative techniques the Internet provides? "With love alone, you can plan a birthday party. Add coordinating tools and you can write an operating system." Is this actually a form of potlatch, in which one gains prestige by the extravagance of the resources one "wastes"? Is open source an implicit resume- builder that pays off in other ways? Is it driven by the species-being, the innate human love of creation that continually drives us to create new things even when h.o.m.o economicus would be at home in bed, mumbling about public goods problems?11 34

Yochai Benkler and I would argue that these questions are fun to debate but ultimately irrelevant.12 a.s.sume a random distribution of incentive structures in different people, a global network--transmission, information sharing, and copying costs that approach zero--and a modular creation process. With these a.s.sumptions, it just does not matter why they do it. In lots of cases, they will do it. One person works for love of the species, another in the hope of a better job, a third for the joy of solving puzzles, and a fourth because he has to solve a particular problem anyway for his own job and loses nothing by making his hack available for all. Each person has their own reserve price, the point at which they say, "Now I will turn off Survivor and go and create something." But on a global network, there are a lot of people, and with numbers that big and information overhead that small, even relatively hard projects will attract motivated and skilled people whose particular reserve price has been crossed.

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More conventionally, many people write free software because they are paid to do so. Amazingly, IBM now earns more from what it calls "Linux-related revenues" than it does from traditional patent licensing, and IBM is the largest patent holder in the world.13 It has decided that the availability of an open platform, to which many firms and individuals contribute, will actually allow it to sell more of its services, and, for that matter, its hardware. A large group of other companies seem to agree. They like the idea of basing their services, hardware, and added value on a widely adopted "commons." This does not seem like a community in decline.

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