"Well," said the Poet, "I don't know that I can promise to be one of your customers until I know something of the quality of the fame you have to sell. Tell me of somebody you've made a name for, and I'll take the matter into consideration if I like the style of laurel you have placed on his brow."

"Lean over here and I'll whisper," said the Idiot. "I don't mind telling you, but I don't believe in giving away the secrets of the trade to the rest of these gentlemen."

The Poet did as he was bade, and the Idiot whispered a certain great name in his ear.

"No!" cried the Poet, incredulously.

"Yes, sir. Fact!" said the Idiot. "He was made famous in a night. The first thing we did was to get him to elongate his signature. He was writing as--P. K. Dubbins we'll call him, for the sake of the argument.

Now a name like that couldn't be made great under any circ.u.mstances whatsoever, so we made him write it out in full: Philander Kenilworth Dubbins--regular broadside, you see. P. K. Dubbins was a pop-shot, but Philander Kenilworth Dubbins spreads out like a dum-dum bullet or hits you like a blast from a Gatling gun. Printed, it takes up a whole line of a newspaper column; put at the top of an advertis.e.m.e.nt, it strikes the eye with the convincing force of a circus-poster. You can't help seeing it, and it makes, when spoken, a mouthful that is nothing short of impressive and sonorous."

"Still," suggested Mr. Brief, with a wink at the Bibliomaniac, "you have only multiplied your difficulties by three. If it was hard for your friend Dubbins to make one name famous, I can't see that he improves matters by trying to make three names famous."

"On the modern business principle that to accomplish anything you must work on a large scale," said the Idiot. "Philander Kenilworth Dubbins was a better proposition than P. K. Dubbins. The difference between them in the mere matter of potentialities is the difference between a corner grocery and a department store, or a kite with a tail and one without.

Well, having created the name, the next thing to do was to exploit it, and we advertised Dubbins for all there was in him. We got Mr. William Jones Brickbat, the eminent novelist, to say that he had read Dubbins's poems, and had not yet died; we got Edward Pinkham, the author of "The Man with the Watering-pot," to send us a type-written letter, saying that Dubbins was a coming man, and that his latest book, _Howls from Helicon_, contained many inspired lines. But, best of all, we prevailed upon the manufacturers of celluloid soap to print a testimonial from Dubbins himself, saying that there was no other soap like it in the market. That brought his name prominently before every magazine-reader in the country, because the celluloid-soap people are among the biggest advertisers of the day, and everywhere that soap ad went, why, Dubbins's testimonial went also, as faithfully as Mary's Little Lamb. After that we paid a shirt-making concern down-town to put out a new collar called "The Helicon," which they advertised widely with a picture of Dubbins's head sticking up out of the middle of it; and, finally, as a crowning achievement, we leased Dubbins for a year to a five-cent cigar company, who have placarded the fences, barns, and chicken-coops from Maine to California with the name of Dubbins--'Flora Dubbins: The Best Five-Cent Smoke in the Market.'"

"And thus you made the name of Dubbins famous in letters!" sneered the Doctor.

"That was only the preliminary canter," replied the Idiot. "So far, Dubbins's greatness was confined to fences, barns, chicken-coops, and the advertising columns of the magazines. The next thing was to get him written up in the newspapers. That sort of thing can't be bought, but you can acquire it by subtlety. Plan one was to make an after-dinner speaker out of Dubbins. This was easy. There are a million public dinners every year, but a limited supply of good speakers; so, with a little effort, we got Dubbins on five toast-cards, hired a humorist out in Wisconsin to write five breezy speeches for him, Dubbins committed them to memory, and they went off like hot-cakes. Morning papers would come out with Dubbins's picture printed in between that of Bishop Potter and a member of the cabinet, who also spoke. Copies of Dubbins's speeches were handed to the reporters before the dinner began, so that it didn't make any difference whether Dubbins spoke them or not--the papers had 'em next morning just the same, and inside of six months you couldn't read an account of any public banquet without running up against the name of Philander Kenilworth Dubbins."

"Well, I declare!" e.j.a.c.u.l.a.t.ed Mr. Whitechoker. "What a strange affair!"

"Then we got Dubbins's publishers to take a hand," said the Idiot. "They issued a monthly budget of gossip concerning their authors, which newspaper editors all over quoted in their interesting items of the day.

From these paragraphs the public learned that Dubbins wrote between 4 A.M. and breakfast-time; that Dubbins never penned a line without having a tame rabbit, named Romola, sitting alongside of his ink-pot; that Dubbins got his ideas for his wonderful poem, 'The Mystery of Life,' from hearing a canary inadvertently whistle a bar of 'Hiawatha;' that Dubbins was the best-dressed author in the State of New York, affecting green plaid waistcoats, pink shirts, and red neckties; witty things that Dubbins's boy had said about Dubbins's work to Dubbins himself were also spread all over the land, until finally Philander Kenilworth Dubbins became a select series of household words in every town, city, and hamlet in the United States. And there he is to-day--a great man, bearing a great name, made for him by his friends.

_Howls from Helicon_ is full of bad poems, but Dubbins is a son of Parna.s.sus just the same. Now we propose to do it for others. For five dollars down, Mr. Poet, I'll make you conspicuous; for ten, I'll make you notorious; for fifty, I'll make you famous; for a hundred, I'll give you immortality."

"Good!" cried the Poet. "Immortality for a hundred dollars is cheap.

I'll take that."

"You will?" said the Idiot, joyfully. "Put up your money."

"All right," laughed the Poet. "I'll pay--C. O. D."

"Another hundred gone!" moaned the Idiot, as the party broke up and its members went their several ways. "I think it's abominable that this commercial spirit of the age should have affected even you poets. You ought to have gone into business, old man, and left the Muses alone.

You've got too good a head for poetry."

VII

ON THE DECADENCE OF APRIL-FOOL'S-DAY

"I am sorry to observe," said the Idiot, as he sat down at the breakfast-table yesterday morning, "that the good old customs of my youthful days are dying out by slow degrees, and the celebrations that once filled my childish soul with glee are no longer a part of the pleasures of the young. Actually, Mr. Whitechoker, I got through the whole day yesterday without sitting on a single pin or smashing my toes against a brickbat hid beneath a hat. What on earth can be coming over the boys of the land that they no longer avail themselves of the privileges of the fool-tide?"

"Fool-tide's good," said Mr. Brief. "Where did you get that?"

"Oh, I pried it out of my gray-matter 'way back in the last century,"

said the Idiot. "It grew out of a simple little prank I played one April 1st upon an uncle of mine. I bored a hole in the middle of a pine log and filled it with powder. We had it that night on the hearth, and a moment later there wasn't any hearth. In talking the matter over later with my father and mother and the old gentleman, in order to turn the discussion into more genial channels, I asked why, if the Yule-log was appropriate for the Yule-tide, the Fool-log wasn't appropriate for the Fool-tide."

"I hope you got the answer you deserved," said the Bibliomaniac.

"I did," sighed the Idiot. "I got all there was coming to me--slippers, trunk-strap, hair-brush, and plain hand; but it was worth it. All the glories of Vesuvius, Etna, Popocatepetl, and Pelee rolled into one could never thereafter induce in me anything approaching that joyous sensation that I derived from the spectacle of that fool-log and that happy hearth soaring up through the chimney together, hand in hand, and taking with them such portions of the flues, andirons, and other articles of fireplace vertu as cared to join them in their upward flight."

"You must have been a holy terror as a boy," said the Doctor. "I should not have cared to live on your block."

"Oh, I wasn't so bad," observed the Idiot. "I never was vicious or malicious in what I did. If I poured vitriol into the coffee-pot at breakfast my father and mother knew that I didn't do it to give pain to anybody. If I hid under my maiden aunt's bed and barked like a bull-dog after she had retired, dear old Tabitha knew that it was all done in a spirit of pleasantry. When I glued my grandfather's new teeth together with stratina, that splendid old man was perfectly aware that I had no grudge I was trying thus to repay; and certainly the French teacher at school, when he sat down on an iron bear-trap I had set for him in his chair, never entertained the notion that there was the slightest animosity in my act."

"By jingo!" cried the Bibliomaniac. "I'd have spanked you good and hard if I'd been your mother."

"Don't you fret--she did it; that is, she did up to the time I was ten years old, and then she had such a shock she gave up corporeal punishment altogether," said the Idiot.

"Had a shock, eh?" smiled the Lawyer. "Nearly killed you, I suppose, giving you what you deserved?"

"No," said the Idiot. "Spanked me with a hair-brush without having removed a couple of Excelsior torpedoes from my pistol-pocket. On the second whack I appeared to explode. Poor woman! She didn't know I was loaded, and from that time on she was as afraid of me as most other women are of a gun."

"I'd have turned you over to your father," said the Bibliomaniac, indignantly.

"She did," said the Idiot, sadly. "I never used explosives again. In later years I took up the milder April-fool diversions, such as filling the mucilage-pot with ink and the ink-pot with mucilage; mixing the granulated sugar with white sand; putting powdered brick into the red-pepper pot; inserting kerosene-oil into the sweet-oil bottle, and little things like that. I squandered a whole dollar one April-fool's-day sending telegrams to my uncles and aunts, telling them to come and dine with us that night; and they all came, too, although my father and mother were dining out that evening, and--oh dear, April-fool's-day is not what it used to be. The boys and girls of the present generation are little old men and women with no pranks left in them. Why, I don't believe that nine out of ten boys, who are about to enter college this spring, could rig up a successful tick-tack on a window to save their lives; and the joy of carrying a piece of twine across the sidewalk from a front-door k.n.o.b to a lamp-post, hat-high, and then sitting back in the seclusion of a convenient area and watching the plug-hats of the people go down before it--that is a joy that seems to be wholly untasted of the present generation of infantile dignitaries that we call the youth of the land. What is the matter with 'em, do you suppose?"

"I guess we're getting civilized," said Mr. Brief. "That seems to me to be the most likely explanation of this deplorable situation, as you appear to think it. For my part, I'm glad if what you say is true. Of all rotten things in the world the practical jokes of April-fool's-day bear away the palm. There was a time, ten years ago, when I hardly dared eat anything on the first of April. I was afraid to find my coffee made of ink, my m.u.f.fin stuffed with cotton, cod-liver oil in my salad-dressing, and mayonnaise in my cream-puffs. Such tricks are the tricks of barbarians, and I shall rejoice when April 1st as a day of special privilege for idiots and savages has been removed from the calendar."

"I am afraid," said Mr. Whitechoker, "that I, too, must join the ranks of those who rejoice if the old-time customs of the day are now honored more in the breach than in the observance. Ever since that unhappy Sunday morning some years ago when somebody subst.i.tuted a breakfast bill-of-fare for the card containing the notes for my sermon, I have mistrusted the humor of the April-fool joke. Instead of my text, as I glanced at what I supposed was my note-card, my eyes fell upon the statement that fruit taken from the table would be charged for; instead of my firstly, secondly, thirdly, and fourthly, my eyes were confronted by Fish, Eggs, Hot Bread, and To Order. And, finally, in place of the key-line of my peroration, what should obtrude itself upon my vision but that coa.r.s.e and vulgar legend: Corkage, one dollar. I never found out who did it, and, as a Christian man, I hope I never shall, for I should much deprecate the spirit of animosity with which I should inevitably regard the person who had so offended."

"I'll bet you preached a bully good sermon, allee samee," said the Idiot.

"Well," smiled Mr. Whitechoker, "the congregation did seem to think that it held more fire than usual; but I can a.s.sure you, my young friend, it was more the fire of external wrath than of an inward spiritual grace."

"Well," said the Bibliomaniac, "we ought to be thankful the old tricks are going out. As Mr. Brief suggests, we are beginning to be civilized--"

"I don't think it's civilization," said the Idiot. "I think the kids are just discouraged, that's all. They're clever, these youngsters, but when it comes to putting up games, they're not in it with their far more foxy fathers. What's the use of playing April-fool jokes on your daddy, when your daddy is playing April-fool jokes on the public all the year round?

That's the way they reason. No son of George W. Midas, the financier, is going to get any satisfaction out of handing his father a loaded cigar, when he knows that the old man is handling that sort of thing every day in his business as a promoter of the United States Hot Air Company. What fun is there in giving your sister a caramel filled with tabasco-sauce when you can watch your father selling eleven dollars' worth of Amalgamated Licorice stock to the dear public for forty-seven fifty?

The gum-drop filled with cotton loses its charm when you contrast it with Consolidated Radium containing one part of radium and ninety-nine parts of water. Who cares to hide a clay brick under a hat for somebody to kick, when there are concerns in palatial offices all over town selling gold bricks to a public that doesn't seem to have any kick left in it? I tell you it has discouraged the kid to see to what scientific heights the April-fool industry has been developed, and as a result he has abandoned the field. He knows he can't compete."

"That's all right as an explanation of the youngster whose parent is engaged in that sort of business," said the Doctor. "But there are others."

"True," said the Idiot. "The others stay out of it out of sheer pity.

When they are tempted to sew up the legs of their daddy's trousers in order to fitly celebrate the day, or to fill his collar-box with collars five sizes too small for him, they say, 'No. Let us refrain. The governor has had trouble enough with his International Yukon Antic.i.p.ated Bra.s.s shares this year. He's had all the fooling he can stand. We will give the old gentleman a rest!' Fact is, come to look at it, the decadence of April 1st as a day of foolery for the young is no mystery, after all. The youngsters are not more civilized than we used to be, but they have had the intelligence to perceive the exact truth of the situation."

"Which is?" asked Mr. Brief.

"That the ancient art of practical joking has become a business.

April-fool's-day has been incorporated by the leading financiers of the age, and is doing a profitable trade all over the world all the year round. Private enterprise is simply unable to compete."

"I am rather surprised, nevertheless," said Mr. Brief, "that you yourself have abandoned the field. You are just the sort of person who would keep on in that kind of thing, despite the discouragements."

"Oh, I haven't abandoned the field," said the Idiot. "I did play an April-fool joke last Friday."

"What was that?" asked Mr. Whitechoker, interested.