Larry Tye, "The Father of Spin: Edward L. Bernays and the Birth of P.R.," PR Watch, 1999, http://www.prwatch.org/prwissues/1999Q2/bernays.html.

122 "Man's desires must overshadow his needs"

Paul Mazur, as quoted in Century of the Self, BBC Four, AprilMay 2002.

123 "It is they who pull the wires which control the public mind"

Edward Bernays, Propaganda (New York: Horace Liveright, 1928), p. 38.

124 sinister a.s.sociation of smoking with women's rights

William E. Geist, "Selling Soap to Children and Hairnets to Women," New York Times, March 27, 1985.

125 "new economic gospel of consumption"

Robert LaJeunesse, Work Time Regulation as Sustainable Full Employment Strategy: The Social Effort Bargain (New York: Routledge, 2009), pp. 3738.

126 "part of the greater work of regeneration and redemption"

James B. Twitch.e.l.l, Adcult USA: The Triumph of Advertising in American Culture (New York: Columbia University Press, 1996).

127 "it would seem that we can go on with increasing activity"

Benjamin Hunnicutt, Work Without End: Abandoning Shorter Hours for the Right to Work (Philadelphia: Temple University Press, 1988), p. 44.

128 "needs and wants of people have to be continuously stirred up"

"Retail Therapy," Economist, December 17, 2011.

129 use of Bernays's book Propaganda in organizing Hitler's genocide

Dennis W. Johnson, Routledge Handbook of Political Management (New York: Routledge, 2009), p. 314 n. 3; see Edward Bernays, Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays (New York: Simon & Schuster, 1965).

130 "infinitely more significant than any shifting of economic power"

Walter Lippmann, Public Opinion (New York: Harcourt, Brace, 1922), p. 248.

131 reinvigorated the use of subconscious a.n.a.lysis in the field of neuromarketing

Natasha Singer, "Making Ads That Whisper to the Brain," New York Times, November 14, 2010.

132 an average of 2,000 commercial messages per day thirty-five years ago

Louise Story, "Anywhere the Eye Can See, It's Likely to See an Ad," New York Times, January 15, 2007.

133 the average city dweller now sees 5,000 commercial messages per day

Ibid.

134 the total volume is projected to increase by 70 percent in a dozen years

Daniel Hoornweg and Perinaz Bhada-Tata, World Bank, "What a Waste: A Global Review of Solid Waste Management," March 2012.

135 $375 billion per year-with most of the increase in developing countries

Ibid.

136 a .69 percent increase in munic.i.p.al solid waste in developed countries

Antonis Mavropoulos, "Waste Management 2030+," http://www.waste-management-world.com.

137 produced each day is more than the body weight of all seven billion people

Alexandra Sifferlin, "Weight of the World: Globally, Adults Are 16.5 Million Tons Overweight," Time, June 18, 2012; Paul Hawken, "Resource Waste," Mother Jones, March/April 1997; U.S. Environmental Protection Agency (EPA), "Munic.i.p.al Solid Waste," http://www.epa.gov/epawaste/nonhaz/munic.i.p.al/index.htm.

138 increased by more than 250 percent in the last decade