199 In a now famous memo that Schultz wrote: "Text of Starbucks Memo," Wall Street Journal, February 24, 2007, http://online.wsj.com/public/article/SB117234084129218452-hpbDoP_cLbOUdcG_0y7qLlQ7Okg_20080224.html?mod=rss_free.

199 In early 2008, Schultz replaced Donald: Burt Helm and Jena McGregor, "Howard Schultz's Grande Challenge," BusinessWeek, January 9, 2008, http://www.businessweek.com/magazine/content/08_03/b4067000369003.htm?chan=top+news_top+news+index_businessweek+exclusives.

201 Putnam recounts the time he met with Kelleher to interview for the job: Howard Putnam, personal interview, October 2008.

201 The same could be said for Colleen Barrett, who became president of Southwest in 2001: Colleen Barrett, personal interview, December 2008.

202 Walton's oldest son, S. Robeson Walton: http://findarticles.com/p/articles/mi_m3092/is_n8_v31/ai_12098902/.

203 Walton insisted on showing up for work on Sat.u.r.days: Sam Walton and John Huey, Sam Walton: Made in America; My Story. New York: Bantam, 1992.

203 "I still can't believe it was news that I get my hair cut at the barbershop": Ibid.

204 Sinegal learned about discount retailing from Sol Price: Matthew Boyle, "Why Costco is so addictive," FORTUNE, October 25, 2006, http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391725/index.htm.

204 Sinegal believes in people first: Alan B. Goldberg and Bill Ritter, "Costco CEO Finds Pro-Worker Means Profitability," ABC News, August 2, 2006, http://abcnews.go.com/2020/business/story?id=1362779.

204 Wall Street a.n.a.lysts criticized Costco's strategy of spending so much on their people: John Helyar, "The Only Company Wal-Mart Fears," FORTUNE, November 24, 2003, http://money.cnn.com/magazines/fortune/fortune_archive/2003/11/24/353755/index.htm.

205 "Wal-Mart has been working to improve its image and lighten its environmental impact for several years now": Andrew C. Revkin, "Wal-Mart's New Sustainability Push," nytimes.com, October 23, 2008, http://dotearth.blogs.nytimes.com/tag/wal-mart/.

206 "A lot of what goes on these days with high-flying companies": Walton and Huey, Sam Walton.

206 And to do it, he started by paying himself an annual salary of $5.43 million: http://finance.yahoo.com/q/pr?s=WMT.

Chapter 13: The Origins of a WHY.

209 "The Apple gave an individual the power to do the same things as any company": Steve Wozniak, personal interview, November 2008.

210 the two Steves made something they called the Blue Box: Nick Cantlay, "Biography: Stephen Wozniak," The Apple Museum, http://www.theapplemuseum.com/index.php?id=50.

210 famed "1984" commercial that aired during the Super Bowl: http://www.youtube.com/watch?v=OYecfV3ubP8.

Chapter 14: The New Compet.i.tion.

222 But not Ben Comen: Rick Reilly, "Worth the Wait," Sports Ill.u.s.trated, http://sportsill.u.s.trated.cnn.com/2003/pr/subs/siexclusive/rick_reilly/10/13/reilly1020/index.html_the_wait.htm.

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