"I'm afraid I'm shockingly ignorant," said Zora.

"So am I," said Septimus.

"Good heavens!" cried Sypher, bringing both hands down on the table, tragically. "Don't you ever read your advertis.e.m.e.nts?"

"I'm afraid not," said Zora.

"No," said Septimus.

Before his look of mingled amazement and reproach they felt like Sunday-school children taken to task for having skipped the Kings of Israel.

"Well," said Sypher, "this is the reward we get for spending millions of pounds and the shrewdest brains in the country for the benefit of the public! Have you ever considered what anxious thought, what consummate knowledge of human nature, what dearly bought experience go to the making of an advertis.e.m.e.nt? You'll go miles out of your way to see a picture or a piece of sculpture that hasn't cost a man half the trouble and money to produce, and you'll not look at an advertis.e.m.e.nt of a thing vital to your life, though it is put before your eyes a dozen times a day. Here's my card, and here are some leaflets for you to read at your leisure. They will repay perusal."

He drew an enormous pocketbook from his breast pocket and selected two cards and two pamphlets, which he laid on the table. Then he arose with an air of suave yet offended dignity. Zora, seeing that the man, in some strange way, was deeply hurt, looked up at him with a conciliatory smile.

"You mustn't bear me any malice, Mr. Sypher, because I'm so grateful to you for saving us from these swindling people."

When Zora smiled into a man's eyes, she was irresistible. Sypher's pink face relaxed.

"Never mind," he said. "I'll send you all the advertis.e.m.e.nts I can lay my hands on in the morning. Au revoir."

He raised his hat and went away. Zora laughed across the table.

"What an extraordinary person!"

"I feel as if I had been talking to a typhoon," said Septimus.

They went to the theater that evening, and during the first entr'acte strolled into the rooms. Except the theater the Casino administration provides nothing that can allure the visitor from the only purpose of the establishment. Even the bar at the end of the atrium could tempt n.o.body not seriously parched with thirst. It is the most comfortless pleasure-house in Europe. You are driven, deliberately, in desperation into the rooms.

Zora and Septimus were standing by the decorous hush of a _trente et quarante_ table, when they were joined by Mr. Clem Sypher. He greeted them like old acquaintances.

"I reckoned I should meet you sometime to-night. Winning?"

"We never play," said Zora.

Which was true. A woman either plunges feverishly into the vice of gambling or she is kept away from it by her inborn economic sense of the uses of money. She cannot regard it like a man, as a mere amus.e.m.e.nt. Light loves are somewhat in the same category. Hence many misunderstandings between the s.e.xes. Zora found the amus.e.m.e.nt profitless, the vice degraded. So, after her first evening, she played no more. Septimus did not count.

"We never play," said Zora.

"Neither do I," said Sypher.

"The real way to enjoy Monte Carlo is to regard these rooms as non-existent. I wish they were."

"Oh, don't say that," Sypher exclaimed quickly. "They are most useful. They have a wisely ordained purpose. They are the meeting-place of the world. I come here every year and make more acquaintances in a day than I do elsewhere in a month. Soon I shall know everybody and everybody will know me, and they'll take away with them to Edinburgh and Stockholm and Uruguay and Tunbridge Wells--to all corners of the earth--a personal knowledge of the cure."

"Oh--I see. From that point of view--" said Zora.

"Of course. What other could there be? You see the advantage? It makes the thing human. It surrounds it with personality. It shows that 'Friend of Humanity' isn't a cant phrase. They recommend the cure to their friends.

'Are you sure it's all right?' they are asked. 'Of course it is,' they can reply. _'I know the man, Clem Sypher himself.'_ And the friends are convinced and go about saying they know a man who knows Clem Sypher, and so the thing spreads like a s...o...b..ll. Have you read the pamphlet?"

"It was most interesting," said Zora mendaciously.

"I thought you'd find it so. I've brought something in my pocket for you."

He searched and brought out a couple of little red celluloid boxes, which he handed to Septimus.

"There are two sample boxes of the cure--one for Mrs. Middlemist and one for yourself, Mr. Dix. You both have a touch of the sun. Put it on to-night. Let it stay there for five minutes; then rub off with a smooth, dry towel. In the morning you'll see the miracle." He looked at Septimus earnestly. "Quite sure you haven't anything in the nature of an eruption on you?"

"Good Lord, no. Of course not," said Septimus, startled out of a dreamy contemplation of the two little red boxes.

"That's a pity. It would have been so nice to cure you. Ah!" said he, with a keen glance up the room. "There's Lord Rebenham. I must enquire after his eczema. You won't forget me now. Clem Sypher. Friend of Humanity."

He bowed and withdrew, walking kindly and broad-shouldered trough the crowd, like a benevolent deity, the latest thing in aesculapiuses, among his devotees.

"What am I to do with these?" asked Septimus, holding out the boxes.

"You had better give me mine, or heaven knows what will become of it," said Zora, and she put it in her little chain bag, with her handkerchief, purse, and powder-puff.

The next morning she received an enormous basket of roses and a bundle of newspapers; also a card, bearing the inscription "Mr. Clem Sypher. The Kurhaus. Kilburn Priory, N.W." She frowned ever so little at the flowers.

To accept them would be to accept Mr. Sypher's acquaintance in his private and Kilburn Priory capacity. To send them back would be ungracious, seeing that he had saved her a hundred francs and had cured her imaginary sunburn.

She took up the card and laughed. It was like him to name his residence "The Kurhaus." She would never know him in his private capacity, for the simple reason that he hadn't one. The roses were an advertis.e.m.e.nt. So Turner unpacked the basket, and while Zora was putting the roses into water she wondered whether Mr. Sypher's house was decorated with pictorial advertis.e.m.e.nts of the cure instead of pictures. Her woman's instinct, however, caused the reflection that the roses must have cost more than all the boxes of the cure she could buy in a lifetime.

Septimus was dutifully waiting for her in the hall. She noted that he was more spruce than usual, in a new gray cashmere suit, and that his brown boots shone dazzlingly, like agates. They went out together, and the first person who met their eyes was the Friend of Humanity sunning himself in the square and feeding the pigeons with bread crumbs from a paper bag. As soon as he saw Zora he emptied his bag and crossed over.

"Good morning, Mrs. Middlemist. Good morning, Mr. Dix. Used the cure? I see you have, Mrs. Middlemist. Isn't it wonderful? If you'd only go about Monte Carlo with an inscription 'Try Sypher's Cure!' What an advertis.e.m.e.nt!

I'd have you one done in diamonds! And how did you find it, Mr. Dix?"

"I--oh!" murmured Septimus. "I forgot about it last night--and this morning I found I hadn't any brown boot polish--I--"

"Used the cure?" cried Zora, aghast.

"Yes," said Septimus, timidly. "It's rather good," and he regarded his dazzling boots.

Clem Sypher burst into a roar of laughter and clapped Septimus on the shoulder.

"Didn't I tell you?" he cried delightedly. "Didn't I tell you it's good for everything? What cream could give you such a polish? By Jove! You deserve to be on the free list for life. You've given me a line for an ad. 'If your skin is all right, try it on your boots.' By George! I'll use it. This is a man with ideas, Mrs. Middlemist. We must encourage him."

"Mr. Dix is an inventor," said Zora. She liked Sypher for laughing. It made him human. It was therefore with a touch of kindly feeling that she thanked him for the roses.

"I wanted to make them blush at the sight of your complexion after the cure," said he.

It was a compliment, and Zora frowned; but it was a professional compliment--so she smiled. Besides, the day was perfect, and Zora not only had not a care in the wide world, but was conscious of a becoming hat. She could not help smiling pleasantly on the world.

An empty motor car entered the square, and drew up near by. The chauffeur touched his cap.

"I'll run you both over to Nice," said Clem Sypher. "I have to meet my agent there and put the fear of G.o.d into him. I shan't be long. My methods are quick. And I'll run you back again. Don't say no."