Chapter 213 Just as Boss Pei had Expected!

Pei Qian waited for a few minutes. Lin Wan had not sent any questions. This meant that the problem had been resolved. In fact, Pei Qian knew that the advertising plan he had sent them was the most effective advertising method for traditional web-based games.

He could not say that the quality-price ratio was the highest, but it was quite effective.

For web-based games, advertising methods with the best quality-price ratio required directly copying other games’ materials or creating strange, humorous videos. All in all, their aim was to get as many clicks as possible.

Take ‘I keep showering, where is the world of oil’ for example[1].

However, doing so was illegal. One could not use others’ art resources at will, or they would surely be sued.

Pei Qian would not do anything illegal. Thus, he had no choice but to hire movie stars.

Traditional web-based games mainly targeted middle-aged players who were rich and successful like owners of private companies or coal bosses. These people loved watching Hong Kong celebrities. At the same time, they did not have high expectations for game graphics and had plenty of cash. They also liked the feeling of having followers in games.

Thus, filming advertisements targeted at people like that would be good.

He chose Hong Kong celebrities to appear more attractive and warm to the target audience. At the same time, he made the language simple so that the merits of this game would be obvious to the target audience.

These included the ability to earn money from selling equipment, deal freely, fight in wars, and the like. All of these were characteristics that were popular to web-based game players.

If one could list all of these merits in the advertisement, it would be simple and effective. The advertisement would also brainwash viewers effectively. It would make the money spent worth it.

Since that was the case, why would Pei Qian want to film the advertisement in this manner?

The reason was simple. The target audience was wrong, and the effect would be useless!

This advertising method was meant to attract players of traditional web-based games. Ordinary players would despise these methods.

It was the same logic with the name ‘Bloody Battle Song: The Powerful Versio