IV.

The adversity of Portsmouth began early in the century, but before that time she had prospered so greatly that her merchant princes were able to build themselves wooden palaces with white walls and green shutters, of a grandeur and beauty unmatched elsewhere in the country. I do not know what architect had his way with them, though his name is richly worth remembrance, but they let him make them habitations of such graceful proportion and of such delicate ornament that they have become shrines of pious pilgrimage with the young architects of our day who hope to house our well-to-do people fitly in country or suburbs. The decoration is oftenest spent on a porch or portal, or a frieze of peculiar refinement; or perhaps it feels its way to the carven cas.e.m.e.nts or to the delicate iron-work of the transoms; the rest is a simplicity and a faultless propriety of form in the stately mansions which stand under the arching elms, with their gardens sloping, or dropping by easy terraces behind them to the river, or to the borders of other pleasances. They are all of wood, except for the granite foundations and doorsteps, but the stout edifices rarely sway out of the true line given them, and they look as if they might keep it yet another century.

Between them, in the sun-shotten shade, lie the quiet streets, whose gravelled stretch is probably never cleaned because it never needs cleaning. Even the business streets, and the quaint square which gives the most American of towns an air so foreign and Old Worldly, look as if the wind and rain alone cared for them; but they are not foul, and the narrower avenues, where the smaller houses of gray, unpainted wood crowd each other, flush upon the pavements, towards the water--side, are doubtless unvisited by the hoe or broom, and must be kept clean by a New England conscience against getting them untidy.

When you get to the river-side there is one stretch of narrow, high- shouldered warehouses which recall Holland, especially in a few with their gables broken in steps, after the Dutch fashion. These, with their mouldering piers and gra.s.s-grown wharves, have their pathos, and the whole place embodies in its architecture an interesting record of the past, from the time when the homesick exiles huddled close to the water's edge till the period of post-colonial prosperity, when proud merchants and opulent captains set their vast square houses each in its handsome s.p.a.ce of gardened ground.

My adjectives might mislead as to size, but they could not as to beauty, and I seek in vain for those that can duly impart the peculiar charm of the town. Portsmouth still awaits her novelist; he will find a rich field when he comes; and I hope he will come of the right s.e.x, for it needs some minute and subtle feminine skill, like that of Jane Austen, to express a fit sense of its life in the past. Of its life in the present I know nothing. I could only go by those delightful, silent houses, and sigh my longing soul into their dim interiors. When now and then a young shape in summer silk, or a group of young shapes in diaphanous muslin, fluttered out of them, I was no wiser; and doubtless my elderly fancy would have been unable to deal with what went on in them. Some girl of those flitting through the warm, odorous twilight must become the creative historian of the place; I can at least imagine a Jane Austen now growing up in Portsmouth.

V.

If Miss Jewett were of a little longer breath than she has yet shown herself in fiction, I might say the Jane Austen of Portsmouth was already with us, and had merely not yet begun to deal with its precious material.

One day when we crossed the Piscataqua from New Hampshire into Maine, and took the trolley-line for a run along through the lovely coast country, we suddenly found ourselves in the midst of her own people, who are a little different sort of New-Englanders from those of Miss Wilkins. They began to flock into the car, young maidens and old, mothers and grandmothers, and nice boys and girls, with a very, very few farmer youth of marriageable age, and more rustic and seafaring elders long past it, all in the Sunday best which they had worn to the graduation exercises at the High School, where we took them mostly up. The womenkind were in a nervous twitter of talk and laughter, and the men tolerantly gay beyond their wont, "pa.s.sing the time of day" with one another, and helping the more tumultuous s.e.x to get settled in the overcrowded open car. They courteously made room for one another, and let the children stand between their knees, or took them in their laps, with that unfailing American kindness which I am prouder of than the American valor in battle, observing in all that American decorum which is no bad thing either. We had chanced upon the high and mighty occasion of the neighborhood year, when people might well have been a little off their balance, but there was not a boisterous note in the subdued affair. As we pa.s.sed the school-house door, three dear, pretty maids in white gowns and white slippers stood on the steps and gently smiled upon our company. One could see that they were inwardly glowing and thrilling with the excitement of their graduation, but were controlling their emotions to a calm worthy of the august event, so that no one might ever have it to say that they had appeared silly.

The car swept on, and stopped to set down pa.s.sengers at their doors or gates, where they severally left it, with an easy air as of private ownership, into some sense of which the trolley promptly flatters people along its obliging lines. One comfortable matron, in a cinnamon silk, was just such a figure as that in the Miss Wilkins's story where the bridegroom fails to come on the wedding-day; but, as I say, they made me think more of Miss Jewett's people. The sh.o.r.e folk and the Down-Easters are specifically hers; and these were just such as might have belonged in 'The Country of the Pointed Firs', or 'Sister Wisby's Courtship', or 'Dulham Ladies', or 'An Autumn Ramble', or twenty other entrancing tales.

Sometimes one of them would try her front door, and then, with a bridling toss of the head, express that she had forgotten locking it, and slip round to the kitchen; but most of the ladies made their way back at once between the roses and syringas of their gra.s.sy door-yards, which were as neat and prim as their own persons, or the best chamber in their white- walled, green-shuttered, story-and-a-half house, and as perfectly kept as the very kitchen itself.

The trolley-line had been opened only since the last September, but in an effect of familiar use it was as if it had always been there, and it climbed and crooked and clambered about with the easy freedom of the country road which it followed. It is a land of low hills, broken by frequent reaches of the sea, and it is most amusing, most amazing, to see how frankly the trolley-car takes and overcomes its difficulties. It scrambles up and down the little steeps like a cat, and whisks round a sharp and sudden curve with a feline screech, broadening into a loud caterwaul as it darts over the estuaries on its trestles. Its course does not lack excitement, and I suppose it does not lack danger; but as yet there have been no accidents, and it is not so disfiguring as one would think. The landscape has already accepted it, and is making the best of it; and to the country people it is an inestimable convenience.

It pa.s.ses everybody's front door or back door, and the farmers can get themselves or their produce (for it runs an express car) into Portsmouth in an hour, twice an hour, all day long. In summer the cars are open, with transverse seats, and stout curtains that quite shut out a squall of wind or rain. In winter the cars are closed, and heated by electricity.

The young motorman whom I spoke with, while we waited on a siding to let a car from the opposite direction get by, told me that he was caught out in a blizzard last Winter, and pa.s.sed the night in a snowdrift. "But the cah was so wa'm, I neva suff'ed a mite."

"Well," I summarized, "it must be a great advantage to all the people along the line."

"Well, you wouldn't 'a' thought so, from the kick they made."

"I suppose the cottagers"--the summer colony--"didn't like the noise."

"Oh yes; that's what I mean. The's whe' the kick was. The natives like it. I guess the summa folks 'll like it, too."

He looked round at me with enjoyment of his joke in his eye, for we both understood that the summer folks could not help themselves, and must bow to the will of the majority.

THE ART OF THE ADSMITH

The other day, a friend of mine, who professes all the intimacy of a bad conscience with many of my thoughts and convictions, came in with a bulky book under his arm, and said, "I see by a guilty look in your eye that you are meaning to write about spring."

"I am not," I retorted, "and if I were, it would be because none of the new things have been said yet about spring, and because spring is never an old story, any more than youth or love."

"I have heard something like that before," said my friend, "and I understand. The simple truth of the matter is that this is the f.a.g-end of the season, and you have run low in your subjects. Now take my advice and don't write about spring; it will make everybody hate you, and will do no good. Write about advertising." He tapped the book under his arm significantly. "Here is a theme for you."

I.

He had no sooner p.r.o.nounced these words than I began to feel a weird and potent fascination in his suggestion. I took the book from him and looked it eagerly through. It was called Good Advertising, and it was written by one of the experts in the business who have advanced it almost to the grade of an art, or a humanity.

"But I see nothing here," I said, musingly, "which would enable a self-respecting author to come to the help of his publisher in giving due hold upon the public interest those charming characteristics of his book which no one else can feel so penetratingly or celebrate so persuasively."

"I expected some such objection from you," said my friend. "You will admit that there is everything else here?"

"Everything but that most essential thing. You know how we all feel about it: the bitter disappointment, the heart-sickening sense of insufficiency that the advertised praises of our books give us poor authors. The effect is far worse than that of the reviews, for the reviewer is not your ally and copartner, while your publisher--"

"I see what you mean," said my friend. "But you must have patience.

If the author of this book can write so luminously of advertising in other respects, I am sure he will yet be able to cast a satisfactory light upon your problem. The question is, I believe, how to translate into irresistible terms all that fond and exultant regard which a writer feels for his book, all his pervasive appreciation of its singular beauty, unique value, and utter charm, and transfer it to print, without infringing upon the delicate and shrinking modesty which is the distinguishing ornament of the literary spirit?"

"Something like that. But you understand."

"Perhaps a Roentgen ray might be got to do it," said my friend, thoughtfully, "or perhaps this author may bring his mind to bear upon it yet. He seems to have considered every kind of advertising except book-advertising."

"The most important of all!" I cried, impatiently.

"You think so because you are in that line. If you were in the line of varnish, or bicycles, or soap, or typewriters, or extract of beef, or of malt--"

"Still I should be interested in book--advertising, because it is the most vital of human interests."

"Tell me," said my friend, "do you read the advertis.e.m.e.nts of the books of rival authors?"

"Brother authors," I corrected him.

"Well, brother authors."

I said, No, candidly, I did not; and I forbore to add that I thought them little better than a waste of the publishers' money.

II.

My friend did not pursue his inquiry to my personal disadvantage, but seemed to prefer a more general philosophy of the matter.

"I have often wondered," he said, "at the enormous expansion of advertising, and doubted whether it was not mostly wasted. But my author, here, has suggested a brilliant fact which I was unwittingly groping for. When you take up a Sunday paper"--I shuddered, and my friend smiled intelligence--"you are simply appalled at the miles of announcements of all sorts. Who can possibly read them? Who cares even to look at them? But if you want something in particular--to furnish a house, or buy a suburban place, or take a steamer for Europe, or go, to the theatre--then you find out at once who reads the advertis.e.m.e.nts, and cares to look at them. They respond to the multifarious wants of the whole community. You have before you the living operation of that law of demand and supply which it has always been such a bore to hear about.

As often happens, the supply seems to come before the demand; but that's only an appearance. You wanted something, and you found an offer to meet your want."

"Then you don't believe that the offer to meet your want suggested it?"

"I see that my author believes something of the kind. We may be full of all sorts of unconscious wants which merely need the vivifying influence of an advertis.e.m.e.nt to make them spring into active being; but I have a feeling that the money paid for advertising which appeals to potential wants is largely thrown away. You must want a thing, or think you want it; otherwise you resent the proffer of it as a kind of impertinence."