In the morning.

After working all night, Zhang Ye returned home exhausted.

When the door opened, Wu Zeqing was startled. "Whoa."

Zhang Ye smiled and said, "I'm home, Old Wu."

Wu Zeqing smiled. "How did you get so tan?"

"Hai, it's because I was exposed to the elements." Zhang Ye said, "My daughter!"

Sisi cheered and ran over happily. "Daddy! Daddy!"

Zhang Ye picked her up and kissed her many times. "My dear, Daddy has missed you so much! Have you been obedient and listened to Mommy these past few days? Hmm? Have you been a good girl at school?"

Sisi nodded firmly and said, "Sisi has been a very good girl!"

Zhang Ye's smile filled his face.

Wu Zeqing asked, "Have you eaten yet?"

"Not yet." At the mention of it, Zhang Ye became very hungry. "Old Wu, quick, I haven't had any hot food in so many days. Hurry and cook some meat for me to eat. I want to have red braised pork as well as stewed pork ribs."

Wu Zeqing said, "You want to eat that this early in the morning?"

Zhang Ye said, "I'm hungry."

Wu Zeqing chuckled, "Hur hur, alright."

Soon after, his parents also came by. When they saw their son, the two of them got a fright as well.

His mother said dumbfoundedly, "Did you get for visiting.

… 

Korea.

"It's going to broadcast this soon?"

"They're showing so many ads for it?"

"They must have spent a great deal of money!"

"China's TV station is really rich."

… 

The UK.

"Wilderness survival?"

"It does sound quite interesting."

"Mhm, let's have a watch when it broadcasts."

"I quite like this n.o.bel Peace Prize recipient, haha."

… 

China.

"Holy s.h.i.+t!"

"Central TV has a little something, doesn't it?"

"They're going crazy with the ads!"

"I even saw it at Times Square in New York!"

… 

Many countries around the world were seeing advertis.e.m.e.nts for Man vs. Wild!

Unlike Man vs. Wild, Wolf Warrior 2 did not get any publicity overseas as its target audience wasn't there. Even if he did any advertis.e.m.e.nts for the movie, they would have been wasted. But Man vs. Wild was different. To Zhang Ye and Central TV, it was an international show whose audience was the entire world. It wasn't just going to be shown in China. With this status, the advertis.e.m.e.nts would also have to be targeted. And this time, Central TV was going all out. Be it the publicity efforts or coverage, it was almost unprecedented. The advertis.e.m.e.nts were so numerous that quite a few television industry insiders overseas were shocked.

For a moment.

The global attention on Man vs. Wild was soaring high!https://en.wikipedia.org/wiki/Three_Alls_Policy

During WWII, the j.a.panese adopted a scorched earth policy against China. The pun here is on the scorching.