WHOLESOME ENTERTAINMENT. The effect of entertaining stories on the ideas and ideals of readers ought not to be overlooked. According to the best journalistic standards, nothing should be printed that will exert a demoralizing or unwholesome influence. Constructive journalism goes a step further when it insists that everything shall tend to be helpful and constructive. This practice applies alike to news stories and to special articles.

These standards do not necessarily exclude news and special feature stories that deal with crime, scandal, and similar topics; but they do demand that the treatment of such subjects shall not be suggestive or offensive. To portray violators of the criminal or moral codes as heroes worthy of emulation; to gratify some readers' taste for the morbid; to satisfy other readers by exploiting s.e.x--all are alike foreign to the purpose of respectable journalism. No self-respecting writer will lend the aid of his pen to such work, and no self-respecting editor will publish it.

To deter persons from committing similar crimes and follies should be the only purpose in writing on such topics. The thoughtful writer, therefore, must guard against the temptation to surround wrong-doers with the glamour of heroic or romantic adventure, and, by sentimental treatment, to create sympathy for the undeserving culprit. Violations of law and of the conventions of society ought to be shown to be wrong, even when the wrong-doer is deserving of some sympathy. This need not be done by moralizing and editorializing. A much better way is to emphasize, as the results of wrong-doing, not only legal punishment and social ostracism, but the pangs of a guilty conscience, and the disgrace to the culprit and his family.

A cynical or flippant treatment of serious subjects gives many readers a false and distorted view of life. Humor does not depend on ridicule or satire. The fads and foibles of humanity can be good-naturedly exposed in humorous articles that have no sting. Although many topics may very properly be treated lightly, others demand a serious, dignified style.

The men and women whom a writer puts into his articles are not puppets, but real persons, with feelings not unlike his own. To drag them and their personal affairs from the privacy to which they are ent.i.tled, and to give them undesired and needless publicity, for the sake of affording entertainment to others, often subjects them to great humiliation and suffering. The fact that a man, woman, or child has figured in the day's news does not necessarily mean that a writer is ent.i.tled to exploit such a person's private affairs. He must discriminate between what the public is ent.i.tled to know and what an individual has a right to keep private.

Innocent wives, sweethearts, or children are not necessarily legitimate material for his article because their husband, lover, or father has appeared in the news. The golden rule is the best guide for a writer in such cases. Lack of consideration for the rights of others is the mark neither of a good writer nor of a true gentleman. Clean, wholesome special feature stories that present interesting phases of life accurately, and that show due consideration for the rights of the persons portrayed, are quite as entertaining as are any others.

INFORMATIVE ARTICLES. Since many persons confine their reading largely to newspapers and magazines, they derive most of their information and ideas from these sources. Even persons who read new books rely to some extent on special articles for the latest information about current topics. Although most readers look to periodicals primarily for new, timely facts, they are also interested to find there biographical and historical material that is not directly connected with current events.

Every special feature writer has a great opportunity to furnish a large circle of readers with interesting and significant information.

In a.n.a.lyzing subjects it is necessary to discriminate between significant and trivial facts. Some topics when studied will be found to contain little of real consequence, even though a readable article might be developed from the material. Other themes will reveal aspects that are both trivial and significant. When a writer undertakes to choose between the two, he should ask himself, "Are the facts worth remembering?" and, "Will they furnish food for thought?" In clarifying his purpose by such tests, he will decide not only what kind of information he desires to impart, but what material he must select, and from what point of view he should present it.

ARTICLES OF PRACTICAL GUIDANCE. The third general purpose that a writer may have is to give his readers sufficiently explicit information to enable them to do for themselves what has been done by others. Because all persons want to know how to be more successful, they read these "how-to-do-something" articles with avidity. All of us welcome practical suggestions, tactfully given, that can be applied to our own activities.

Whatever any one has done successfully may be so presented that others can learn how to do it with equal success. Special feature articles furnish the best means of giving this practical guidance.

In preparing a "how-to-do-something" article, a writer needs to consider the cla.s.s of readers for which it is intended. A special feature story, for example, on how to reduce the cost of milk might be presented from any one of three points of view: that of the producer, that of the distributor, or that of the consumer. To be practical for dairy farmers, as producers of milk, the article would have to point out possible economies in keeping cows and handling milk on the farm. To be helpful to milk-dealers, as distributors, it would concern itself with methods of lowering the cost of selling and delivering milk in the city. To a.s.sist housewives, as consumers, the article would have to show how to economize in using milk in the home. An informative article for the general reader might take up all these phases of the subject, but an article intended to give practical guidance should consider the needs of only one of these three cla.s.ses of persons.

In many constructive articles of practical guidance, the writer's purpose is so successfully concealed that it may at first escape the notice of the average reader. By relating in detail, for example, how an actual enterprise was carried out, a writer may be able to give his readers, without their realizing it, all the information they need to accomplish a similar undertaking. When he a.n.a.lyzes such articles, the student should not be misled into thinking that the writer did not have the definite purpose of imparting practical information. If the same material can be developed into an article of interesting information or into one of practical guidance, it is desirable to do the latter and, if necessary, to disguise the purpose.

STATEMENT OF PURPOSE. In order to define his purpose clearly and to keep it constantly before him, a writer will do well to put down on paper his exact aim in a single sentence. If, for example, he desired to write a constructive article about an Americanization pageant held in his home city on the Fourth of July, he might write out the statement of his aim thus: "I desire to show how the Americanization of aliens may be encouraged in small industrial centers of from 3000 to 20,000 inhabitants, by describing how the last Fourth of July Americanization pageant was organized and carried out in a typical Pennsylvania industrial town of 5000."

Such a statement will a.s.sist a writer in selecting his material, in sticking to his subject, and in keeping to one point of view. Without this clearly formulated aim before him, it is easy for him to dwell too long on some phase of the subject in which he is particularly interested or on which he has the most material, to the neglect of other phases that are essential to the accomplishment of his purpose. Or, failing to get his aim clearly in mind, he may jump from one aspect of the subject to another, without accomplishing anything in particular. Many a newspaper and magazine article leaves a confused, hazy impression on the minds of readers because the writer failed to have a definite objective.

CHAPTER V

TYPES OF ARTICLES

METHODS OF TREATMENT. After choosing a subject and formulating his purpose, a writer is ready to consider methods of treatment. Again it is desirable to survey all the possibilities in order to choose the one method best adapted to his subject and his purpose. His chief consideration should be the cla.s.s of readers that he desires to reach.

Some topics, he will find, may be treated with about equal success in any one of several ways, while others lend themselves to only one or two forms of presentation. By thinking through the various possible ways of working out his subject, he will be able to decide which meets his needs most satisfactorily.

EXPOSITION BY NARRATION AND DESCRIPTION. The commonest method of developing a special feature article is that which combines narration and description with exposition. The reason for this combination is not far to seek. The average person is not attracted by pure exposition. He is attracted by fiction. Hence the narrative and descriptive devices of fiction are employed advantageously to supplement expository methods.

Narratives and descriptions also have the advantage of being concrete and vivid. The rapid reader can grasp a concrete story or a word picture. He cannot so readily comprehend a more general explanation unaccompanied by specific examples and graphic pictures of persons, places, and objects.

Narration and description are used effectively for the concrete examples and the specific instances by which we ill.u.s.trate general ideas. The best way, for example, to make clear the operation of a state system of health insurance is to relate how it has operated in the case of one or more persons affected. In explaining a new piece of machinery the writer may well describe it in operation, to enable readers to visualize it and follow its motions. Since the reader's interest will be roused the more quickly if he is given tangible, concrete details that he can grasp, the examples are usually put first, to be followed by the more general explanation. Sometimes several examples are given before the explanatory matter is offered. Whole articles are often made up of specific examples and generalizations presented alternately.

To explain the effects of a new anaesthetic, for example, Mr. Burton J.

Hendrick in an article in _McClure's Magazine_, pictured the scene in the operating-room of a hospital where it was being given to a patient, showed just how it was administered, and presented the results as a spectator saw them. The beginning of the article on stovaine, the new anaesthetic, ill.u.s.trating this method of exposition, follows:

A few months ago, a small six-year-old boy was wheeled into the operating theater at the Hospital for Ruptured and Crippled Children, in New York City. He was one of the several thousand children of the tenements who annually find their way into this great philanthropic inst.i.tution, suffering from what, to the lay mind, seems a hopelessly incurable injury or malformation. This particular patient had a crippled and paralyzed leg, and to restore its usefulness, it was necessary to cut deeply into the heel, stretch the "Achilles tendon," and make other changes which, without the usual anesthetic, would involve excruciating suffering.

According to the attendant nurses, the child belonged to the "noisy"

cla.s.s; that is, he was extremely sensitive to pain, screamed at the approach of the surgeon, and could be examined only when forcibly held down.

As the child came into the operating-room he presented an extremely pathetic figure--small, naked, thin, with a closely cropped head of black hair, and a face pinched and blanched with fear. Surrounded by a fair-sized army of big, muscular surgeons and white-clothed nurses, and a gallery filled with a hundred or more of the leading medical men of the metropolis, he certainly seemed a helpless speck of humanity with all the unknown forces of science and modern life arrayed against him. Under ordinary conditions he would have been etherized in an adjoining chamber and brought into the operating-room entirely unconscious. This cripple, however, had been selected as a favorable subject for an interesting experiment in modern surgery, for he was to undergo an extremely torturous operation in a state of full consciousness.

Among the a.s.sembled surgeons was a large-framed, black moustached and black-haired, quick-moving, gypsy-like Rumanian--Professor Thomas Jonnesco, dean of the Medical Department of the University of Bucharest, and one of the leading men of his profession in Europe.

Dr. Jonnesco, who had landed in New York only two days before, had come to the United States with a definite scientific purpose. This was to show American surgeons that the most difficult operations could be performed without pain, without loss of consciousness, and without the use of the familiar anesthetics, ether or chloroform.

Dr. Jonnesco's reputation in itself a.s.sured him the fullest opportunity of demonstrating his method in New York, and this six-year-old boy had been selected as an excellent test subject.

Under the gentle a.s.surances of the nurses that "no one was going to hurt" him, the boy a.s.sumed a sitting posture on the operating-table, with his feet dangling over the edge. Then, at the request of Dr.

Jonnesco, he bent his head forward until it almost touched his breast. This threw the child's back into the desired position--that of the typical bicycle "scorcher,"--making each particular vertebra stand out sharply under the tight drawn skin. Dr. Jonnesco quickly ran his finger along the protuberances, and finally selected the s.p.a.ce between the twelfth dorsal and the first lumbar vertebrae--in other words, the s.p.a.ce just above the small of the back. He then took an ordinary hypodermic needle, and slowly pushed it through the skin and tissues until it entered the small opening between the lower and upper vertebrae, not stopping until it reached the open s.p.a.ce just this side of the spinal cord.

As the needle pierced the flesh, the little patient gave a sharp cry--the only sign of discomfiture displayed during the entire operation. When the hollow needle reached its destination, a few drops of a colorless liquid spurted out--the famous cerebro-spinal fluid, the substance which, like a water-jacket, envelops the brain and the spinal cord. Into this same place Dr. Jonnesco now introduced an ordinary surgical syringe, which he had previously filled with a pale yellowish liquid--the much-famed stovaine,--and slowly emptied its contents into the region that immediately surrounds the spinal cord.

For a few minutes the child retained his sitting posture as if nothing extraordinary had happened. Dr. Jonnesco patted him on the back and said a few pleasant words in French, while the nurses and a.s.sistants chatted amiably in English.

"How do you feel now?" the attending surgeon asked, after the lapse of three or four minutes.

"All right," replied the boy animatedly, "'cept that my legs feel like they was going to sleep."

The nurses now laid the patient down upon his back, throwing a handkerchief over his eyes, so that he could not himself witness the subsequent proceedings. There was, naturally, much holding of breath as Dr. Virgil P. Gibney, the operating surgeon, raised his knife and quickly made a deep incision in the heel of this perfectly conscious patient. From the child, however, there was not the slightest evidence of sensation.

"Didn't you feel anything, my boy?" asked Dr. Gibney, pausing.

"No, I don't feel nothin'," came the response from under the handkerchief.

An operation lasting nearly half an hour ensued. The deepest tissues were cut, the tendons were stretched, the incision was sewed up, all apparently without the patient's knowledge.

Some types of articles, although expository in purpose, are entirely narrative and descriptive in form. By relating his own experiences in a confession story, for example, a writer may be able to show very clearly and interestingly the dangers of speculations in stocks with but small capital. Personality sketches are almost always narrative and descriptive.

Many of the devices of the short story will be found useful in articles.

Not only is truth stranger than fiction, but facts may be so presented as to be even more interesting than fiction. Conversation, character-drawing, suspense, and other methods familiar to the writer of short stories may be used effectively in special articles. Their application to particular types of articles is shown in the following pages.

SPECIAL TYPES OF ARTICLES. Although there is no generally recognized cla.s.sification of special feature articles, several distinct types may be noted, such as (1) the interview, (2) the personal experience story, (3) the confession article, (4) the "how-to-do-something" article, (5) the personality sketch, (6) the narrative in the third person. These cla.s.ses, it is evident, are not mutually exclusive, but may for convenience be treated separately.

THE INTERVIEW. Since the material for many articles is obtained by means of an interview, it is often convenient to put the major part, if not the whole, of the story in interview form. Such an article may consist entirely of direct quotation with a limited amount of explanatory material concerning the person interviewed; or it may be made up partly of direct quotation and partly of indirect quotation, combined with the necessary explanation. For greater variety it is advisable to alternate direct and indirect quotations. A description of the person interviewed and of his surroundings, by way of introduction, gives the reader a distinct impression of the individual under characteristic conditions.

Or some striking utterance of his may be "played up" at the beginning, to be followed by a picture of him and his surroundings. Interviews on the same topic with two or more persons may be combined in a single article.

The interview has several obvious advantages. First, the spoken word, quoted _verbatim_, gives life to the story. The person interviewed seems to be talking to each reader individually. The description of him in his surroundings helps the reader to see him as he talks. Second, events, explanations, and opinions given in the words of one who speaks with authority, have greater weight than do the a.s.sertions of an unknown writer. Third, the interview is equally effective whether the writer's purpose is to inform, to entertain, or to furnish practical guidance.

Romance and adventure, humor and pathos, may well be handled in interview form. Discoveries, inventions, new processes, unusual methods, new projects, and marked success of any kind may be explained to advantage in the words of those responsible for these undertakings.

In obtaining material for an interview story, a writer should bear in mind a number of points regarding interviewing in general. First, in advance of meeting the person to be interviewed, he should plan the series of questions by which he hopes to elicit the desired information.

"What would my readers ask this person if they had a chance to talk to him about this subject?" he must ask himself. That is, his questions should be those that readers would like to have answered. Since it is the answers, however, and not the questions, that will interest readers, the questions in the completed article should be subordinated as much as possible. Sometimes they may be skillfully embodied in the replies; again they may be implied merely, or entirely omitted. In studying an interview article, one can generally infer what questions the interviewer used. Second, he must cultivate his memory so that he can recall a person's exact words without taking notes. Most men talk more freely and easily when they are not reminded of the fact that what they are saying is to be printed. In interviewing, therefore, it is desirable to keep pencil and paper out of sight. Third, immediately after leaving the person whom he has interviewed, the writer should jot down facts, figures, striking statements, and anything else that he might forget.

EXAMPLES OF THE INTERVIEW ARTICLE. As a timely special feature story for Arbor Day, a Washington correspondent used the following interview with an expert as a means of giving readers practical advice on tree-planting:

ARBOR DAY ADVICE

WASHINGTON, April 1.--Three spadefuls of rich, pulverized earth will do more to make a young tree grow than a 30-minute Arbor day address by the president of the school board and a patriotic anthem by the senior cla.s.s, according to Dr. Furman L. Mulford, tree expert for the department of agriculture.

Not that Dr. Mulford would abbreviate the ceremonies attendant upon Arbor day planting, but he thinks that they do not mean much unless the roots planted receive proper and constant care. For what the Fourth of July is to the war and navy departments, and what Labor day is to the department of labor, Arbor day is to the department of agriculture.

While the forestry bureau has concerned itself primarily with trees from the standpoint of the timber supply, Dr. Mulford has been making a study of trees best adapted for streets and cities generally. And n.o.body is more interested than he in what Arbor day signifies or how trees should be chosen and reared.