Nourishment. Containing the whole of the grain, it consistently affords that 100% of Brain, Bone and Muscle building qualities provided by unadulterated wheat.

--Which wheat is so scientifically cleaned and ground by a patented stone mill process that Allinson Bread is perfectly digestible under all conditions.

Economy. In view of recent advice tendered by the Government on food economy, the _Fact_ that a 2 lb. (approx.) Allinson loaf contains as much real nutriment as a pound of beef (costing nearly three times as much) is a point of economy that none can afford to overlook.

[Ill.u.s.tration: ALLINSON Bread]

Apart from the questions of economy and nourishment, Allinson Wholemeal Bread is undoubtedly the ideal diet when eaten with fresh fruit or salads.

In Addition, Allinson Bread is unique as the health-maintaining diet because it retains those essentials of the wheat expressly designed by Nature as a Natural and all sufficient corrective.

Free Sample 2 lb. Loaf.

Send 4d. stamps (to pay carriage) for free 2 lb. sample loaf and N.F.

Biscuits, together with free ill.u.s.trated booklet on "Bread and Health," name and address of nearest Allinson Baker, and particulars of monthly prize distribution of 23 cash prizes and 100 Bread Trenchers and Knives. For 1/2 a 3-1/2 lb. trial bag of Allinson Wholemeal will be sent in addition to above. Allinson Wholemeal Flour is packed in 3-1/2 lb., 7 lb., and 14 lb. bags, containing useful recipes for making all kinds of fancy cakes, pastries, and bread.

THE NATURAL FOOD CO., LTD. 210 Cambridge Road, LONDON, E.

[Ill.u.s.tration: Allinson Bread UNADULTERATED WHOLEMEAL]

[Ill.u.s.tration]

Wholemeal

..FLOUR..

Allinson Gold Medal Wholemeal Flour has been rightly termed the "Flour of Health." The importance of pure unadulterated flour for domestic cookery cannot be exaggerated, and of the purity and nutritive quality of _Allinson_ there is no question.

It contains the full 100% nourishment of unadulterated wheat in a form so perfectly digestible that it is the ideal flour for all possible Baking purposes. Many people who wisely use Wholemeal Flour for baking bread fail to realize that it can be used with equal success when making puddings, cakes, and pastry, giving to each extra nourishment and retaining all the delicious flavour of fresh-gleaned wheat.

MONTHLY COMPEt.i.tION.

20 Monthly Prize Scheme.

The Proprietors of Allinson Gold Medal Wholemeal Flour, realizing the immense value of genuine wholemeal as an economic and nourishing factor of our national diet, have arranged a series of monthly compet.i.tions for "Allinson" Housewives in order to stimulate a wider and more general use of Wholemeal Flour in the making of Pastry, Cakes, Puddings, and home-made Bread.

Each month ladies will be invited to compete in making one or other of the delicious recipes found in the Handy recipe book enclosed with each bag of Allinson Flour. There will be no entrance fee, and cash prizes to the value of 20 will be awarded in each compet.i.tion for the best "dainties" sent in according to the decision of our cookery expert whose award must be accepted as final.

1st Prize will be 5 in Cash.

2nd " " 2 "

3 of 20/- will be 3 in Cash.

10 " 10/- " 5 "

20 of 5/- will be 5 in War Loan Vouchers.

[Ill.u.s.tration]

Each cake must be made in strict accordance with the directions given as to the quant.i.ties of the ingredients. Allinson Wholemeal Flour alone must be used.

Pack the cake carefully and forward it, together with your name and address, in time to reach us by the time indicated on the particulars enclosed with each bag flour.

This compet.i.tion will run until further notice.

Sold only in sealed bags 3-1/2 lbs., 7 lbs., 14 lbs. of all Health Food Stores, Grocers, Bakers, etc. _Sole Proprietors_:

THE NATURAL CO., LTD.

210 Cambridge Road, LONDON, E.

[Ill.u.s.tration: Allinson WHOLEMEAL Flour]

"NF" Biscuits.

Allinson _Wholemeal_ Biscuits are at one and the same time the most delicious and nourishing biscuits sold at a popular price. They are guaranteed free from all chemicals and are made from the celebrated Allinson Gold Medal Wholemeal Flour. As with Allinson Bread, these biscuits are most easily digestible and wholesome.

[Ill.u.s.tration: DR. ALLINSON'S GINGER BISCUITS]

There are four distinct kinds each sold at the same price.

LUNCH BISCUITS (Plain) LUNCH BISCUITS (Sweet) GINGER BISCUITS COCOANUT BISCUITS OATEN BISCUITS (Plain) OATEN BISCUITS (Sweet)

Be sure that Dr. Allinson's Autograph is stamped on each biscuit, and refuse all subst.i.tutes.

Sold by all Allinson Bakers, Health Food Stores, Grocers, etc., or 3 lbs. post paid for 2/6, or a family tin containing 6 lbs. carriage paid for 5/-to any address in the United Kingdom direct from--

THE NATURAL FOOD CO., LTD.

210 Cambridge Road, LONDON, E.

Allinson Wholemeal RUSKS

These delicious rusks contain no chemicals and are consequently far superior to the ordinary kind which contain so much harmful chemical rising material.

[Ill.u.s.tration: THE ALLINSON Wholemeal RUSKS]

They can be eaten by the most delicate and are excellent for Babies.

They contain all the nourishment of pure unadulterated wholemeal and are made both sweet and plain. They are perfectly digestible and form a splendid change of diet for dyspeptics and other sufferers.

None genuine without the signature, T.R. Allinson, Ex-L.R.C.P., Edin.