70 "magical": Ibid.

71 "My happiness is my business": "Gussie Busch."

72 He was proud of himself, too: Webster, interview.

72 For the first time in his life: Trudy Busch and Adolphus Busch IV, interview by author.

73 Gussie didn't involve: Adolphus Busch IV, interview by author, 2011.

75 "I take sole responsibility": St. Louis Post-Dispatch, August 27, 1975.

77 Without seeking the approval: Ibid.

78 In her will: Adolphus Busch IV, interview.

79 "All you had to do": Thomas F. Eagleton, "Recollections of Gussie Busch," St. Louis Post-Dispatch, October 3, 1989.

79 "You're supposed to have a lot of pull": St. Louisan, January 1976.

CHAPTER 6: THE PRUSSIAN LIEUTENANT

86 "Anybody can ride a horse": Webster, interview.

87 On November 21, 1954: "August A. Busch III Hits Telephone Pole, Two Hurt," St. Louis Globe-Democrat, November 22, 1954.

89 "never had a daddy": Confidential interview by author.

89 In truth, he completed: Confidential interview by author.

90 "He didn't trust anyone": Denny Long, interview by author, 2011.

92 Gussie picked up the tab: Webster, interview.

CHAPTER 7: THE OLD MAN AND THE KID

96 Gussie and Trudy: Webster, interview.

96 Back at the hotel: Ibid.

97 "Throw the f.u.c.king ball back": "Bob Gibson in The Year of the Pitcher: The Cardinals Right-Hander Dominated 1968," Suite101.com.

98 "You look at this here": St. Louis Post-Dispatch, April 19, 1970.

99 "I've never once seen him": Confidential interview by author.

101 "He came to visit me": Robert S. Weinberg, interview by author, 2011.

102 "Traditionally, getting smart": R. S. Weinberg and a.s.sociates, "Quant.i.tative Methods for Developing Corporate Strategy."

103 Two weeks later: "All Anheuser-Busch Plants Idled in Strike," St. Louis Globe-Democrat May 28, 1969.

105 "I'll give you another chance": Hernon and Ganey, Under the Influence, 23.

106 "it just didn't get any better": "Near Beer," St. Louis Post-Dispatch, June 13, 1995.

106 "She was the All-American girl": Confidential interview by author.

106 The first public sign of trouble: "Mrs. Busch Injured in Crash," St. Louis Globe-Democrat, May 10, 1968.

107 The pair could not have been: Firsthand account by author.

107 "We were a friendship item": St. Louis Post-Dispatch, June 13, 1995.

107 When the divorce came: "Mrs. Susan Busch Granted a Divorce": St. Louis Globe-Democrat, November 15, 1969.

109 "I don't mean to give you a lecture": Halberstam, October 1964, 36162.

110 "the first cla.s.s way this club operates": "Birds' Players Get the Message, Applaud Busch," St. Louis Globe-Democrat, March 24, 1969.

111 "fresh n.i.g.g.e.r": Personal correspondence files of Gussie Busch, viewed by author.

111 But the reporters present: Halberstam, October 1964, 36162.

113 There is no record: Adolphus Busch IV, interview.

CHAPTER 8: GUSSIE'S LAST STAND

115 The beer business as a whole: Stack, "Concise History."

116 A-B continued to widen: "Who Rules the Foam?" Forbes, December 15, 1972, 39.

116 The man driving the changes: Ibid., 40.

117 Robert Uihlein, August's grandson: Adolphus Busch IV, interview.